In our Training Management System Features blog series, we’re exploring the key features needed to ease the complexity and optimize these core training back-office processes: Operations and logistics, scheduling and resource management, financial performance and budget planning, reporting, and, in this article, sales cycle management.
Training is a business as much as it is a service. According to Training Industry magazine, the global training market, as of 2025, is worth over $403 billion.
If you’re in the business of selling high-quality training services, especially instructor-led training (ILT) experiences, you can’t afford to lose any profit, especially with your competition increasing. The need to remain a top vendor for training services is more important than ever.
How can training providers focus on offering better skills development courses if they’re so focused on managing ongoing training itself? How can they strategize on new course offerings and better execution if they’re too busy assigning sessions?
For training-as-a-service providers, training sales is integrated as a part of training management. As a result, it is no longer optional for providers to separate their sales cycle from their training cycles.
By integrating your training business functions with the scheduling and resourcing capabilities of your training management system (TMS), you can begin to streamline both for training business success!
In this article, we’ll cover how Training Orchestra’s training management software is the ultimate tool for commercial training providers in any industry.
Increasing Training Sales Starts with Having the Right Technology
When it comes to the right software, selling training courses is more than just using a CRM and an LXP.
Whether you sell a large number of public courses or offer your training services for private clients like associations and members, it takes the right technology to pitch, sell, and improve your training sales cycle.
Let’s break down how Training Orchestra is improving how training providers do business.
Manage Training Course Sales
Managing your sales cycle from beginning to end (and back over again) is relies on many steps to make it a success.
From RFP to ILT session delivery, training providers need an efficient way to manage the sale of courses and back-office processes.
To maximize revenue during your sales cycle by streamlining your open and closed courses from order to invoice.
Training Orchestra equips training providers with continuous capability to ensure that the sale of a training course is fulfilled to the fullest extent.
How do we do it?
- Sales monitoring: monitor the temperature of course sales to customers from pending orders and invoices.
- Automated invoicing: save time in drafting invoices for accounts payable and receivable, while also customizing outstanding items.
- Accounting made easy: all-in-one invoicing makes bookkeeping for your training business easier than ever to ensure financial compliance.
- Connect with training delivery: track RFPs and orders for training in real-time so you can assign trainers and get sessions live after payment is received.
Boost training sales profitability and track ILT success
No matter your training audience, whether you’re a training company or managing training for your extended enterprise, such as your customers, partners, or distributors, you’ll want to generate maximum profits with minimal overhead.
At Training Orchestra, we understand that sales is integrated with training.
If you’re running a training business, you’ll want the ability to manage your public and private course ordering process, track customer history, and synchronize with your existing CRM. All of which a training management system should include.
How do we do it?
- CRM connectivity: manage sales prospects without having to start from scratch by connecting your current sales leads.
- Track customer history: integrated analytics and field notes give your training strategy team the information they need to develop exciting training courses that your customers will value.
- Course marketing tools: promote in-person training courses for industry-specific skills to new and current prospects, ensuring a steady stream of profit every quarter.
Learn more: 7 Strategies to Increase Training Course Sales
Looking to Integrate Training Orchestra into Your Training Sales Cycle?
Curious to see how the world’s leading training management software for instructor-led training programs can help you sell more?
Get more information on optimizing your training sales cycles and other critical features for your training operation in our TMS software checklist!
Download eBook: Top 20 Training Management System Features: The Complete Checklist
Explore More on Select Features in Training Management Software
- Training Operations and Logistics Features
- Training Scheduling and Resource Management Features
- Training Budget and Financial Performance and Planning Features
- Training Reporting Features
- Training Sales Cycle Management Features – You’re here!
